Reliance is known to create a buzz in the market with dirt cheap tariff plans. They did it the last time around with their CDMA services and they’re doing it again with their freshly brewed GSM network. Reliance has introduced a universal tariff plan across all it’s telecom circles which features calls for as low as 50p to any mobile network across the country. This includes national and local SMS as well. Currently the average call charges are currently between 49p to Rs.1.50 for local and STD calls respectively.
Current prepaid customers would need to purchase a special tariff voucher worth Rs 48 and post-paid customers can avail this plan at a monthly rental of Rs 99. STD callers can make the most out of this plan. Reliance plans to convert all the existing 256 tariff plans into this universal tariff plan titled Simply Reliance. The call rates are applicable to both CDMA and GSM users.
Vodafone and Airtel are currently in silent mode. Both the operators had earlier introduced cheaper STD calls for a monthly package of Rs 49/75. Tata Docomo had launched with an innovative concept of per second billing, something that TRAI has been recommending for a long time, while also luring customers with it’s much hyped unlimited GPRS packages. Tata Indicom had recently introduced flat call charges irrespective of the time usage. It’s quite evident that following this announcement the tariff plans shall drop further. The customer wins in any case.
TRAI had earlier announced that MNP(Mobile Number Portability) shall be implemented in category A circles from December 2009 while the rest of the country shall see the light from March 20, 2010. However it does come with certain limitations like you can switch operators only after 90 days from the activation of your current connection and you cannot move from one telecom circle to another. However it’ll help people make the move to better operators without missing that million dollar call by not changing the current mobile number.
Until then I’d love to see Reliance, Airtel, Vodafone and other major players battle it out in the open!