Black Friday is a day of massive sales in the US. Over the last couple of years, online retailers have caught up to the one-day sale phenomenon which was previously a major game changer for only offline retail stores. More consumers are now opting to sit at home, or use their mobile devices to order while on the move.
This year, online retail sales went up by around 32% on Thanksgiving Day compared to around 26% last year, and this includes only the sales from personal computers. Adding up mobile devices will increase the number. Research firm comScore Inc. said online retail sales topped $1 billion for the first time ever.
comScore said that online sales from desktops were up by 15% on retail sites, and mobile device purchases would add another 1-2% to the whole figure. The numbers are based on the company’s research analysis from a consumer panel’s online activity. The company estimates that the overall spending this year was around $1.009 billion, compared to $766 million in 2013
Software company Adobe also reported online sales figures, based on its data set from around 4500 clients. The company declared that online sales jumped around 14% on Thanksgiving Day, and around 24% on Black Friday. Out of these, purchases from mobile devices were around 29% of the entire online store sales on Thanksgiving, and 27% on Black Friday sales.
Adobe’s report also highlighted a major trend, more iOS users drive revenue to online retailers than Android users in the US. The company said, in an official statement, “iOS users drove four times as much mobile sales revenue as Android users, 79 and 21 percent respectively.” Apple has used these figures time and again to highlight how important their devices are for the entire ecosystem.
Android devices may have a stronger market share simply because of more number of devices available to consumers. But these devices aren’t being accounted for actual web or online sales revenues. This is probably what drives developers to work harder on Apple’s mobile ecosystem than the fragmented Android.
Source: Various reports
Image source: www.amazon.com