Facebook is all set to take on Fourquare and Gowalla as per reports leaked on the Internet. Facebook is coming up with it’s location based services for users and advertisers. The new features will allow users to post relevant data along with their exact location. Something that current startups like Fourquare and Gowalla excel at, will now be offered to Facebook’s users. The startups will have to face the social media giant Facebook.
It’s still unclear whether how Facebook will roll out it’s services to the users and advertisers and what exactly is Facebook’s idea of location based services. It’s certain that current startups that made it big on the web from their innovative location based check-in services will face the heat in the coming months. Facebook has a huge user base and it can overtake any startup in a jiffy in terms of location based services.
Facebook had earlier tried to become Twitter and failed considerably. It’s trying it’s hand on becoming Foursquare and here it might just succeed. As far as brands are concerned Mc Donalds is believed to be the first to test Facebook’s latest location based features with it’s users.
We’ll have to wait and see if Facebook’s new features are worth a shot. As it is Foursquare and Gowalla have a dedicated fan base of users that check-in to various retail spots and other locations across the globe. The trend is just catching up and it’s the right time for Facebook to jump in as well.