If I have to go through the pain of actually opening your app or site’s about-page to see what it’s all about, your design is broken. If the landing page doesn’t explain graphically or textually what the site is all about, your design is broken.
All things broken must be fixed. You may go through your landing page and have an opinion but it would never match with the end-user’s own. That’s why sites go through numerous rounds of private and public level testing.
Remember – a broken design is not going to make a happy user.
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Tags: design, start-ups, web 2.0
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