From putting a personal computer in every home to placing a smartphone in every pocket, Apple has come a long way. Steve Jobs is now all set to give people a taste of what an expensive iPhone really feels like – with a cheaper, most probably stripped down version of the iPhone. The new cheaper iPhone, or what everyone is calling the iPhone Mini, is expected to be much smaller in size and with lesser jaw dropping specifications. With Android sales topping the charts all over, it’s time for Apple to explore the less-expensive-phones market.
The smartphone wars are about to get hotter. Nokia recently married Microsoft to save itself from becoming the Titanic of the mobile phone industry. And why not, it has struggled to keep pace with the ever growing iPhone and Android sales across the globe. Nokia CEO’s memo, which was leaked a little while ago, clearly explained that the Nokia boss has realized that the iceberg may have already hit them. Nokia will openly embrace Windows Phone 7 series and it expects to grab a market share soon enough.
Nokia’s strong distribution channels across the world and their ability to ship and sell more phones than anyone is probably the only worry other companies have. Android phones on the other hand are now being manufactured by a variety of manufacturers and come at highly affordable prices. But then Android suffers from fragmentation, something Apple is very particular about. Not to forget, Nokia hasn’t had much success in the high end category while strictly competing against iPhone and Android phones.
It makes all the sense in the world for Apple to launch a cheaper iPhone at this point of time. If Apple launches a less expensive, smaller, stripped down version of an iPhone in the market, that costs less than half the price of an actual iPhone – it may take the market by storm. For one, it’ll be like a taste. People buying the cheaper iPhone are more likely to upgrade to the full blown device in the future. Secondly, depending on how Apple treats the memory and processor power with the iPhone mini, AppStore might see a lot of action provided the small iPhone sells. We might even see an explosion of free applications given the fact that people with the cheaper device are less likely to go for paid apps.
Will you buy a cheaper iPhone if it was launched?
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Tags: android, apple, iphone, iphone mini, microsoft, nokia, smartphones, steve jobs, windows phone 7