Google Adsense has released some interesting numbers recently. The awesome Adsense team has shared the revenue shared amongst the Google Adsense publishers and of course Adsense. Google Adsense for content Adsense for search are two major Adsense products.
Google Adsense claims that they share 68% of the revenue for Adsense for content with it’s publishers worldwide. This means that whatever revenue Google Adsense earns from advertisers it shares 68% of that revenue with it’s publishers. That’s more than 50% of the entire earnings. Google Adsense claims the money it keeps for itself is to maintain it’s operations including software development and logistics.
And for Adsense for Search Google pays 51% to it’s search partners worldwide who implement Google search on their websites. The Adsense for Search revenue share has remained the same since 2005 when Google had increased it.
Google Adsense also claims that most of it’s expenditure goes out to pay for the investments on research and improving it’s AdWords programs. A smart sentence from Google might raise many eyebrows where Google claims Adsense for content revenue share may go either side in the coming times but they currently have no plans to do so. So it’s clear if their costs go up, publishers’ revenue will go down.
It won’t be smart to jump to conclusions from this revelation. As most publishers earn a major chunk of their online advertising revenues via Google Adsense for content and Adsense for search only. As per the Adsense blog post all publishers must focus on the amount of money earned rather than the revenue share. Say another ad network promised 90% revenue share but only generates $10 a month while you make more money with lesser revenue share percentage then how useful is that?
Article by Harry
Harry has written 461 awesome articles on HarryJerry.com.
About: ...an engineering student, a freelancer, a professional blogger, a loving lover, too shy, an Internet freak....and everything I shouldn't be.
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Tags: ads, advertising, google adsense, news, online marketing, revenue, search
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