Yahoo has recently decided on a all new branding campaign which revolves around more in-depth user customized content. Yahoo aims to connect directly to it’s end users in an interactive fashion. Their new tag line is “Y!ou” now. The new campaign is going to make Yahoo’s bank account lighter by more than $100 million. So get ready ready to swallow those ‘You’ banners thrown at you. I seriously think Yahoo could use that much money to hire talent that will help create better products for them. As it is they’re having a hard time trying to hold on to their market share as Google and Microsoft grow with better and more innovative products. I stopped using Yahoo Mail ever since Gmail came up. I was never really a big fan of their search engine either. It’s going to take more than just another campaign to bring old users back.
Good luck Yahoo!
What do you do when you make a crappy OS and everyone knows the level of crap you put in there? You look for innocent people who aren’t fully aware of your crap and you fool them. That’s exactly what Microsoft did. They called it The Mojave Experiment. Microsoft looked for people who’ve never used Windows Vista and decided to fry their ass by faking Windows Vista as codename “Mojave”, the next Microsoft OS.
According to Microsoft 94% of the fried asses rated the OS higher than they initially rated Windows Vista. Now why and how did they rate Windows Vista without even using it? Just look at those poor innocent people in the videos. I don’t know what Microsoft showed them that got them really excited about Windows Vista.
It’s clear that Microsoft is aiming to impress people who are not even aware that Windows Vista exists. IT managers have cited Vista’s resource requirements, intrusive security features, and lack of compatibility with older software among their reasons for not moving to the OS. I have to use Vista because no Linux distro supports my keyboard.
