No one could easily predict how one day digital media could give conventional media a run for it’s money. It’s the same way how no one predicted how one GUI based operating system, simple to use and more useful than anything else would take over the computing world in 1995 (yes of course Windows 95). Digital media or what it could be broadly referred to as, new media, has done the same thing.
Newspapers and magazine houses were in fact so happy with Internet spreading all over that they couldn’t spare time to give it a thought about their future. They understood it could serve as a medium to extract more orders easily and to spread the word to a global audience. No one really understood it’s real potential until a short while ago.
Now things started turning ugly for the conventional media. People found another unbiased, rich and contextual form of news in the form of blogs. I’ve always mentioned that my own reading habits had been spoiled because of blogs (not that I’m complaining here!). Not only blogs but other advancements in the social media scene had started issuing warning messages to conventional media. It was enough to raise an SOS.
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