The Evolving Indian Mobile Phone Buyer
So what exactly did I notice in the mobile store? For one, people weren’t asking for a Nokia phone (fan boys to please excuse). It’s true that Indians have worshiped Nokia like the Goddess of mobile phones for a long time. That trend has significantly changed, thanks to the growing number of mobile phone manufacturers who have jumped into the already exploding mobile market in India. The buyers now have a whole lot of options.
The typical Indian mentality of going with a trusted brand or a highly recommended brand has somewhat changed. Earlier everyone in a family owned a Nokia phone. Even if you bought a Panasonic, you would be given the death stare by each member of the family. How dare you buy from another manufacturer? Don’t you know, Nokia phones won’t break even if you throw them on the floor?
Going further, a majority of Indians have opened up to the smartphone market. I should mention here that a majority of Indians especially the rural segment and those who cannot afford expensive phones, own a feature-phone. We’ve come to a stage where we have more mobile phones than toilets.
A few trends I have noticed while talking and spending time at mobile stores in India:
- People are more open to trying out a new manufacturer if it fits the bill
- More the features, more chances of buying a phone (Remember how we were sold on 3G phones even when we didn’t have the technology with mobile phone operators?).
- Smartphones are in. They’re cool and they kick arse. A majority of people at mobile stores cannot make out difference between an Android phone or a Windows Phone 7 device. Not unless they see it on the packaging or it’s told to them.
- People are buying iPhones too. They’re just a little too expensive to find a majority here.
- Cheaper phones are still selling well. They are also getting much better with more and more features packed into them. Still highly unreliable but people don’t mind that with the low price tag.
- A strong segment, I like to call smartphone-segment, is brewing up. The buyers here are keen on great smartphones and keep on changing their phones at regular intervals to make sure they have the latest mobile phone technology in their hands.
How does the future look like?
Two words to put it – pretty solid. In the next five years the number of smartphone owners would really increase. Like Godzilla-times the number of smartphones that are sold right now. More people will move on from feature-phones to smartphones as they get more affordable(Now I’m starting to sound like a pundit, I’m not). With Android, Windows Phone 7 and iOS’s strong presence in the market in the present as well as the near future, smartphone usage is all set to explode. Who knows we might have more smartphones than Mc Donald’s in the next 5 years.