If you’re an app developer interested in building apps on multiple platforms, you shouldn’t completely ignore Tizen yet. Samsung’s mobile operating system is still on its radar, with new devices expected to launch later this year. Samsung has already sold over a million devices running Tizen.
The company plans on launching fresh Tizen based devices, at several price points. This will help the company add it to its existing portfolio of Android based devices which currently sell in large quantities. As a platform, Tizen may be slightly weaker right now but with more devices in consumers’ hands it could only mean one thing — the demand for apps.
Earlier this year, we reported how Samsung is keen on building its next wave of smart TVs based on Tizen. This will enable third party app developers to create apps that can extend the mobile experience to TVs, and vice-versa. As for developer support, Samsung has already been hosting developer events, and making outreach programs to make developers comfortable with the platform.
Samsung aims to build a stronger ecosystem around Tizen, further splitting away from Android. The move is expected to make Samsung less dependent on Google’s mobile operating system Android. This has its own set of advantages, apart from merely exercising more control over the software. But it isn’t as easy as it seems, building software is what Google is capable of doing the best and Samsung excels in hardware.
Samsung had launched its first Tizen based smartphone in India this year, and has also launched it in Sri Lanka and Bangladesh. It has sold over a million devices in India itself, which is currently the third biggest smartphone market. Emerging markets are going to be the key consumers for mobile apps in the coming few years.
App developers certainly need to take a new look at Tizen. From a platform’s perspective, it may not offer a lot as of now but being first will certainly have its own advantages. If you’re eyeing millions of users in emerging countries, and are interested in a parallel ecosystem that extends from mobile to smart TVs, you need to rethink your strategy for Tizen.
Image source: https://www.tizen.org/