Facebook is working on making some changes to it’s recently rolled out Timeline profile pages.
“The new look creates subtle but noticeable changes to the top of user profiles, chiefly moving the user’s name, home location, occupation, education, and other basic information into a layer of text atop the “cover photo,” the widescreen image that serves as the backdrop for a user’s profile. The text has been changed to white to stand out against the dark colors of a user’s cover photo.”
I’m a big fan of the new Timeline design. This looks kind of good. Not sure if I’m a fan of the name, home location, education etc. fields moving inside the cover photo, not sure if everyone would appreciate them intruding their creatively placed cover photos.
The most interesting part worth noticing here, especially for marketers, is:
“The new view also adds a whole new tab on a user’s profile, the “Summary,” which when clicked, shows a list of the major “Life Events” of the user. The “Likes” section of a user’s profile has been changed to read “Favorites.”
Likes would now be called Favorites. There’s also a little tab for it on the profile page. This could let users browse through all the things that they’ve liked on a single page. This, if real, could be amazing from a user’s perspective. As of now anything I like gets buried in my newsfeed.
There’s still no word from Facebook on when this would be rolled out for all users. They are currently testing the new design on a small set of users.