After Europe, the Finnish smartphone maker Jolla is now looking towards India. The company has reportedly signed up an exclusive deal with a local online store to sell its Jolla smartphones in a country where pricing makes all the difference.
According to the company, the Jolla smartphone will be available exclusively on SnapDeal in around a month’s time. India isn’t alone on Jolla’s list of next potential markets. The company is looking to partner with distributors in countries like Russia, Hong Kong, and others to help sell its Jolla smartphones.
Announced in May 2013, the Jolla smartphone went on sale in November last year. The smartphone features a 4.5-inch IPS qHD display, and is powered by a 1.4GHz Qualcomm Snapdragon SoC comprising of a dual-core processor, supported by 1GB of RAM. There’s 16GB of on-board storage but there are options to extend it further using a microSD memory card.
Jolla is powered by a 2100mAh battery. There’s an 8MP camera at the back that comes with an LED flash, and there’s a 2MP front-facing camera for video calls. The phone’s shell can be switched to multiple options, dubbed as “The Other Half” by the company.
The company was launched by a bunch of ex-Nokia employees. They had worked on MeeGo previously, which forms the base for the Sailfish OS which powers the Jolla smartphone. However the company claims that its OS is also capable of running premier Android applications quite easily. In European countries, the Jolla smartphone sells for around ?29,000 (350 Euros). There’s no official word on the pricing in India as of now.
The Jolla smartphone won’t be the first online-exclusive smartphone in India. Previously, the Motorola Moto X was launched exclusively on major e-commerce platform Flipkart, followed by the Moto G and Moto E. Xiaomi also decided to partner with Flipkart for their Mi 3 smartphone. It seems like partnering up with local online sellers makes sense for newer companies so that they don’t have to spend a lot on storage, and distribution.
Image source: www.jolla.com