As a small business owner you need to understand the value of maintaining a strong website. A website isn’t something that you can create once and forget about it. You have to continuously make efforts to keep improving it. As your business grows, your website needs to reflect it. On the internet your website is the face of your small business. Websites help you execute your online selling strategies more effectively.
There are several reason why you need to spend time and other resources in improving your small business website. Your website needs to stand out from the competition and it can only be done if you continue iterating your design process. Websites that lay stress on the user experience become hot favorites amongst consumers. There are a lot of benefits of marketing your business online.
Here are five ways you can easily and quickly improve your website:
1. Create an interactive navigation
A navigation is the heart and soul of a website. You don’t want your customers to get lost in the middle of something. You also want your customers to be able to access any information that they may be useful to them. A clear navigation bar serves this purpose. Make sure your website has a good navigation that offers links to all segments of your website. Typically, you want to create a navigation system with 5-6 top-level categories especially pages about your small business, contact information, blog, etc.
2. Optimize the content on your website
Your website’s foundation blocks are the pieces of content that you place in it. To improve your website, you should focus on optimizing all the content on your website. A good point to start off with the process is to go through the existing content on your website. This is called on-page optimization. A few simple measures like correct headlines, descriptive content and proper links to other pages on your website can go a long way in optimizing your website for search engines. Your content should reflect your small businesses’ online selling strategies.
3. Place clear call to action buttons
Your website’s sole purpose is to generate leads and offer relevant information. Once your prospective customers start showing an interest in buying your products or services, there needs to be a simple and effective way to turn them into paid customers. Generating leads using these call to action buttons are one of the benefits of marketing your business online. Placing clear, well designed and relevant call to action buttons on specific locations of your website will help you achieve this goal. For example: you could place a button to enable users to ask for a quote on a page where you explain a product that you sell.
4. Dig deeper into analytics
To track how users, react to your website you need to focus on analytics. Web analytics services allow you to gain user data whenever someone visits your websites. This data holds valuable information that can tell you how users end up on your website, how they navigate across the website, which pages are more visited and so on. All this data can tell you what is working well for your website and what isn’t. You need to have a clear goal about what you want your website to function as. Go through these analytics and keep experimenting with your web design and content to see how these user metrics shift.
5. Add customer testimonials
There’s nothing more convincing for prospective customers than your existing customers’ review of your small business. Regularly keep these customer testimonials updated on your website. Place them on key website locations such as product and service pages where your prospective customers are looking at your credibility. These testimonials go a long way in building consumer trust. While adding customer testimonials make sure you add relevant information about your customers along with a photo. These convince users as the testimonials appear genuine.