Analytics Startup DataHero Chooses To Go With The Freemium Model


Analytics company DataHero’s business has picked up in the recent past. The company is now looking at opening up its cloud based services to build a business intelligence layer over SaaS. The company is now looking to adopt a freemium model.

DataHero launched in 2012 with a vision of enabling business users to access, and make the most of visual data. The company’s new freemium based pricing strategy is based on the fact that it has been experiencing a much higher growth in terms of paying customers, so much that it can now entice prospective customers by offering a free tier.

The startup had started rolling out its combined datasets functionality, which received a great response. It now supports sources such as Stripe, Google Drive, Salesforce, MailChimp, while the company is looking to add support for even more data sources like Zendesk, Pardot, Keen IO, and a few others.

In the free tier, users can combine data from two separate sources into one single view, right into a single file and analyze files. The upper limit for the combined files is 2MB, after which users can pay $49 per month to analyze files up to 10MB in size, and from unlimited number of sources.

DataHero offers a way to make it simpler, and much more efficient for users to convert their regular spreadsheet data into charts. The tool is mostly for users who want to use multiple sources to create rich snippets of data. It’s flexible, and more capable than most of the solutions out there.

It’ll be interesting to see how these moves play out for DataHero. The company is betting big on its BI layer over SaaS services, to counter inefficient interfaces over its own set of services. There are several business-focussed analytics tools that will still try to cash in on the buzz.

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