Google loves to launch new products every day, as much as it loves to shut them down. The search giant just announced a note-taking app called Google Keep. It comes with a tagline, “save what’s on your mind”. May be they would add, “until we kill the app” in the near future. Keep is still pretty much a kid. The app is available on web as well as the Google Play store on Android devices.
The question is – will users give it a chance? When it comes to a note-taking app, it’s not everyone’s cup of tea. Average users don’t really appreciate how useful it can be. But there’s a larger audience that really needs something like that. Evernote, in my opinion, has been catering to that kind of users and it’s been doing a pretty good job so far.
The problem with Google and its products, something even more relevant now, is that people are now worried how long will they survive. If I commit to Google Keep right now and share all my notes on it – will Google pinky promise not to remove them in the future?
Of course if they shut down the app they will allow me some way to download all my data but that’s not enough. That’s like a tsunami promising you’ll have your stuff safe, even while its destroying my house. With just the data in my hands, I’d feel homeless after a tsunami.
Notes are mostly personal. And they’re really important and close to me. If I have to give a free service like Google Keep a chance, it really needs a lot of sugar to attract me towards the service. The free tag is just not going to work anymore. Promise you won’t kill it, Google. Promise?