The phone rings. I answer it and the person on the other end sounds like his arse is on fire. But he’s just another Indian pay per second billing subscriber making the most of it. Pay per second is finally here. Although Indian users have been accustomed to dirt cheap phone calls for a long time now, pay per second has added fuel to the fire. The market is flooded with new tariff options every now and then. So how does pay per second make things green for consumers?
Let’s first take a look at how things started to roll. TRAI had earlier recommended that mobile operators in India could offer pay per second billing to reduce costs even further. Tata in collaboration with Japanese telecom major NTT DOCOMO launched their GSM based services recently under the brand name of Tata Docomo. The company surprised everyone with it’s initial offering of pay per second billing. Tata Docomo generated enough buzz to generate so much heat in other mobile operators’ pants that they had to come up with pay per second billing schemes as well. Aircel soon followed along with Airtel, Vodafone and Idea. Now state owned BSNL has also launched per second billing options.
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